Job Description
Department: Sales / Marketing Location: US - Indiana - Fort Wayne Description Embark on a career journey with Franklin Electric, where your passion meets purpose, and every day is an opportunity to make a difference in our global communities in providing access to water, fuel and electricity. We are looking for a Visual Design Manager who can lead and elevate our brand across a high volume of creative outputs while developing and managing a team of designers. This role sits at the intersection of brand stewardship, production efficiency, and people leadership. Franklin Electric is a diverse team of innovators making a positive global impact since 1944. We offer innovative water solutions, ensuring access, treatment, and efficient management of this vital resource. Our commitment to excellence is reflected in our innovative products, industry leading quality products, exceptional customer service, employee development, and passion for social responsibility. Join us to create a better future while growing professionally in a supportive environment! MOVE FORWARD WITH US What We’re Looking For Strong Branding Experience Proven experience building, evolving, and consistently applying a brand across channels Ability to think strategically about brand positioning while executing tactically Comfortable acting as a brand steward—ensuring quality, consistency, and alignment across all creative work Compelling Portfolio Portfolio that demonstrates strong visual judgment, concept development, and storytelling Work should show depth in brand systems, not just one‑off designs Experience across multiple formats (digital, print, presentations, campaigns, etc.) is strongly preferred High‑Volume Creative Environment Experience managing creative production in a fast‑paced, high‑output environment Ability to balance speed with quality and know when “perfect” vs. “on‑brand and effective” is the right call Strong organizational skills to manage multiple projects, timelines, and stakeholders simultaneously People & Team Leadership Demonstrated experience managing and mentoring designers Comfortable providing clear direction, constructive feedback, and skill development Able to set standards, establish workflows, and create an environment where designers can grow and do their best work How This Role Operates Acts as a hands‑on leader: capable of doing the work, but primarily focused on guiding, reviewing, and elevating the team’s output Partners closely with marketing, sales, and other stakeholders to translate business needs into strong creative execution Brings both confidence and collaboration—able to advocate for the brand while remaining flexible and pragmatic What Success Looks Like Brand execution is consistent, elevated, and recognizable across all touchpoints Creative output scales without sacrificing quality Designers are supported, developed, and producing increasingly stronger work Stakeholders trust the creative function as both a strategic and executional partner What you will be doing: Leads the planning and execution of visual communications across print and digital channels, ensuring brand consistency while effectively promoting the company’s products, services, and marketing initiatives. Oversees external creative and print vendors, managing scopes, timelines, quality standards, and costs to ensure deliverables meet brand, budget, and production requirements. Evaluates the effectiveness of visual and design initiatives, including print investments, using performance metrics and business outcomes to inform recommendations for future spend and approach. Defines and manages creative direction and visual strategy for campaigns and customer experiences across all internal and external touchpoints, with a strong emphasis on scalable, production-ready design solutions. Applies deep understanding of products, services, and target markets to develop visual solutions that support sales efforts and align with key strategic initiatives. Manages cross-functional design projects initiated by internal partners, ensuring clear requirements, consistent messaging, accurate execution, and measurable return on investment. Drives innovation in materials, formats, and production methods—particularly in print—to improve quality, efficiency, and impact while balancing cost and speed to market. Collaborates closely with the Marketing Strategy and Digital Marketing team