Job Description
SCOPE: The VP of Advisor Marketing within our FIG Marketing team leads the strategic direction and performance management of our Advisor Marketing and FIG Media teams. Additionally, the VP of Advisor Marketing is responsible for the development, enhancement, and enrollment of our FIG Elevate Program. ACCOUNTABILITIES: Advisor Marketing The construction, leadership, development, and performance management of the FIG Advisor Marketing Team which includes marketing strategy, content marketing, program management, digital marketing, data & analytics, internal team member performance and external client satisfaction. Design, introduction, and integration of cutting-edge marketing tactics. Identifying then managing Key Performance Indicators for our financial professional clients and their related businesses. FIG Media The oversight of the offerings, promotion, and execution within our FIG Media program. This includes but is not limited to, our on-site audio/video production, event audio/video production, advisor-facing social media (Meta, YouTube, X, and LinkedIn), and offsite audio/video production. Assist in the development, deployment, and measurement of Key Performance Indicators for the division. Elevate Platform The curation and deployment of our Elevate Coaching Program – one-on-one and one-to-many advisor-led training for our affiliated financial professionals. Assist in the identification of new coaches (i.e. mentors), inclusive of overall fit for the program. This is a supervisory position (direct management of 3-5 senior leaders with span of total control for 15-20 team members plus a network of third-party partners) therefore all Human Resource and Performance Management related responsibilities are assigned to the VP of Advisor Marketing. RESPONSIBILITIES: Advisor Marketing Direct supervision over 2-3 team members Develo