Job Description
Role Summary/Purpose This VP, American Eagle Outfitters (AEO) Analytics role is hands on manager role responsible for leading end-to-end analytics delivery for the AEO Credit Card Program. This role provides unique experience to partner with senior leaders at Synchrony and AEO across multiple brands, showcase leadership in executing analytics strategies aligned to programs long-term vision and financial goals. This individual is responsible to design strategic analytics initiatives, develop roadmaps with milestones, develop analytical frameworks and manage seamless project execution to drive profitable growth. The individual will also analyze partner data and develop acquisition and marketing strategies to effectively integrate credit into AEO’s multi-tender loyalty program. Additional responsibilities of the role include building strong relationships with client and cross-functional stakeholders, influencing with data driven storytelling and active collaboration across Synchrony analytics teams to implement scalable analytical solutions and best practices. The role will also require overseeing the analytics leader for another client card program, as well as coaching junior members on the team and managing day-to-day analytics delivery. Essential Responsibilities Develop decision optimization agenda and lead analytics delivery, supporting AEO’s Credit Card Program. This includes development of analytics strategies aligned to program goals, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects to drive profitable growth. Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts. Collaborate with cross functional teams and develop strategies to grow new accounts, sales, and profitability of the program. Build trust with client as an analytics advocate, establish strong relationships. Establish operating rhythm with client analytics team to execute combined analytics roadmaps and Act as a client consultant who brings solutions solving problems beyond the credit program. Collaborate on partner data and develop acquisition and marketing strategies to effectively integrate credit into AEO’s multi-tender loyalty program. Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics. Be a leader in influencing business actions with data driven story telling. Advocate data driven decision making that optimizes program profitability and client revenue growth. Collaborate with analytics CoE’s to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation. Develop expertise on cross functional KPI’s and their drivers, conduct portfolio diagnostics. Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies. Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members. Groom junior analysts on the team. Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects. Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools. Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights. Deliver hand-on analytics projects and perform other duties and/or special projects as assigned Oversee the analytics leader for another client card program, and provide thought leadership and guidance Perform other duties and/or special projects as assigned. Qualifications/Requirements Bachelor's degree, or in lieu of degree a high school diploma 8+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry. A minimum of 8+ years of work experience to include: 5+ years hands on experience using statistical analysis tools and data warehouse tools to include such tools as SAS, SQL, and/or R, Python 3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry 3+ years leading large-scale analytics projects 3+ years of client faci