Job Description
Small Girls PR is looking for an Experiential Services Leader with 10+ years of experience to lead experiential strategy and client relationships, concept standout experiences that drive social conversation and press coverage, oversee experiential execution across integrated campaigns, and develop a team of talented Producers, Senior Producers, and Directors. This role is responsible for all elements of experiential, which includes client services, strategy, creative, production, and client management. This role will work with a wide range of creative and innovative brands across beauty, food & beverage, wellness, consumer tech, and more. There is no one-size-fits-all for an SGPR client, which means your career will be further enriched with meaningful and diversified experience. We've busted beauty myths with OLAY in Bryant Park, hosted hospitality suites for B2B companies at conferences in Las Vegas and San Francisco, hosted real estate openings in Miami, and more. This team spotlighted Violife with a cheeky Election Day campaign—activating breakfast stations at polling locations and sending bagel ballot mailers—and reintroduced a Jack in the Box product as a “return from the grave” with a Halloween cemetery screening. From events and mailers, to brand partnerships and hotlines: if the team can dream up an idea for audiences to see, do, or touch - our experiential team can produce it. Note: This role is based in our Los Angeles office, working two days a week in the office on a hybrid schedule. How you’ll make an impact: Client Leadership & Strategy Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement. Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results. Oversee Experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more. Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities. Grow revenue under management through outstanding client relationships and client service. Business Growth Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership. Responsibility includes any and all elements that touch experiential, from creative concept and mockups, to activation ideas, to budget and timeline. New business includes RFPs from net-new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work. You'll also enable your colleagues across SGPR and the Orchestra network to sell experiential, through pricing packages, one-pagers, internal trainings, and case studies that make it easy for other teams to pitch what we do. New business may be specific to experiential or may be an integrated pitch for multiple service lines. Strategy, Creative & Production Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability (whether social shares and/or earned media) Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals. Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives. Operate as executive producer on 5-10 programs at any given time, stepping in to guide execution and troubleshoot when needed. Financial Performance & Operations Develop mastery of SGPR's existing financial systems with the goal of owning scoping, staffing models, and margin management for your clients. Oversee account performance against budgets and staffing plans, ensuring efficient delivery and strong utilization. Help determine when your group needs to grow, what roles are needed, and who fills them, partnering with your manager and the hiring team to move quickly on the right people. Team Leadership & Development Partner with Department Head and peers to understand team capacity and bandwidth and to assign staffers to projects. Manage and develop Experiential talent, providing mentorship, fee