Job Description
VP of Digital Technology WORK LOCATION: Remote (U.S.) TRAVEL: Minimal travel (NYC / Miami) JOB TYPE: Full-time SALARY: DOE! OVERVIEW BrainWorks has been exclusively retained to place a VP of Digital Technology for a private equity-backed, multi-site healthcare platform undergoing significant commercial and digital transformation. This is a platform-level leadership role responsible for owning and improving how leads convert into booked appointments, completed visits, and revenue across two complementary dental business lines: a high-growth urgent care platform (25+ locations) and a cosmetic dentistry business focused on higher-ticket procedures. Today, the business generates meaningful demand but lacks clear visibility into how that demand converts. Approximately 80% of bookings occur through a call center, with fragmented systems across EMR, scheduling, telephony, and digital channels limiting attribution, tracking, and optimization. This is not a traditional marketing role, and it is not a traditional IT role. This is a technology leadership role focused on commercial systems — owning the platforms, integrations, and vendor ecosystem that determine how leads are captured, routed, tracked, booked, and converted. The mandate is to diagnose where the funnel is breaking, work directly within existing systems and vendors, and materially improve booking, conversion, and revenue performance without defaulting to full system replacement. This role requires a hands-on, player-coach operator who can work directly inside systems, understand how data flows across platforms, and configure technology to improve performance. The position sits on the executive leadership team, with direct visibility to executive leadership and private equity sponsors. KEY RESPONSIBILITIES Growth & Demand Generation Own and optimize the end-to-end commercial funnel across both urgent care and cosmetic dentistry platforms—from lead generation through call handling, appointment booking, conversion, and revenue capture Identify where the funnel is breaking and work directly within systems to improve performance Drive measurable improvements in booking rates, show rates, and overall conversion through system and process changes Attribution & Analytics Build end-to-end funnel visibility where it does not exist today, connecting lead sources to bookings, visits, and revenue across multiple systems Establish attribution across digital, call center, and offline channels Create actionable reporting that reflects how data actually flows through systems, not just top-level dashboards Call Center & Telephony Systems Own and optimize call center technology, which currently drives ~80% of bookings Improve call routing, tracking, attribution, booking workflows, and conversion rates Ensure telephony systems are properly integrated with CRM, scheduling, and downstream revenue systems Technology & Vendor Ecosystem Evaluate and optimize the existing technology stack, including CRM, EMR/EHR, scheduling platforms, and call center systems Work directly with vendors to understand system capabilities and unlock existing functionality before introducing new tools Identify where systems are underutilized or misconfigured and implement fixes at the platform level Avoid unnecessary “rip and replace” decisions by first improving how current systems are configured and connected Systems Integration & Data Flow Understand how data moves across fragmented systems and resolve gaps between lead capture, call center activity, scheduling, and revenue Connect systems to create a usable, end-to-end view of the funnel Address limitations within EMR/EHR platforms, particularly around scheduling and data extraction Digital Experience & Self-Scheduling Expand digital scheduling and self-service booking capabilities to reduce reliance on manual call center processes Introduce modern scheduling tools that improve conversion and user experience beyond native EMR capabilities Improve the customer journey from search to booking to visit to payment Consumer Financing Systems Own and optimize financing workflows, a critical conversion driver Improve approval rates, speed, and experience across lender integrations Ensure financing systems are properly integrated into the overall funnel and do not create drop-off AI & Automation