Job Description
VP/Sr. Director, Global Marketing USA - Carlsbad, CA; USA - South San Francisco, CA Twist Bioscience is seeking a visionary and highly accomplished leader to lead our global marketing organization, define our brand narrative, and drive sustainable, significant growth across all business units. The Senior Director/ VP, Global Marketing will report to the SVP of Product and Marketing and hold accountability for setting the global marketing vision, strategy, and execution across markets and regions. This leader will be responsible for translating business objectives into high-impact marketing strategies, overseeing brand, product positioning, integrated global campaigns, growth marketing, digital channels, and executive-level customer engagement. What You'll Be Doing Lead Twist's global marketing organization include global marketing programs, regional marketing, events, digital marketing, customer advocacy, creative and design, and marketing operations. Define and own the overarching global marketing strategy, aligning it with Twist Bioscience's corporate goals, product roadmap, and long-term market opportunities. Serve as the executive leader for the global marketing function, developing and mentoring a world-class team of marketing professionals, fostering a culture of innovation, accountability, and data-driven excellence. Drive market and customer requirements into a cohesive program strategy across the organization, interacting with executive leaders, diverse technical teams, and non-technical groups globally to solidify our strategic direction. Oversee the development of high-quality, thought-leadership content (including publications, blogs, white papers, case studies, etc.) that establishes Twist as a leading authority across NGS applications, DNA Synthesis and Protein Solutions. Determine the cohesive, high-level global event strategy plan, ensuring alignment with regional s