Job Description
Website Content & Lead Generation Manager (B2B) The Website Content & Lead Generation Manager is responsible for driving high-quality B2B leads by managing and optimizing content across the B2B and Custom areas of the company's website, while developing demand generation strategies that convert prospects into qualified leads. This role sits at the intersection of website content management, demand generation, and conversion optimization, blending strategic oversight with hands-on execution to increase lead volume and quality. Working closely with marketing and sales this position creates vertical-specific content and conversion-focused journeys that position this company as the leader in commercial and custom health and wellness solutions. Key Responsibilities: Lead Generation & Demand Generation Develop B2B demand generation and lead generation strategies across marketing channels (website, email, paid media, content, and sales enablement), with the website serving as a primary conversion hub. Manage and support marketing campaigns and lead generation initiatives that directly support the B2B sales team, ensuring strong lead quality and pipeline impact. Own and optimize end-to-end website conversion funnels, improving landing pages, CTAs, forms, and content pathways to drive high-quality B2B leads. Partner with marketing and sales teams to align content, journeys, and messaging with target accounts, pipeline needs, and revenue goals. Develop and test new recommendations to continuously improve lead quality, conversion rates, and engagement across channels. Website Content & Customer Experience Own and manage content across the B2B and Custom sections of website, ensuring relevant, up-to-date content supports B2B lead acquisition. Develop and maintain customer personas, journey maps, a