WordPress And Nonprofit Website Optimization Specialist

Seeking experienced WordPress / nonprofit website optimization specialist (NOT a full rebuild). Existing website https://cavikas.info The website already contains the core messaging/content. We are looking for someone to improve structure, navigation, SEO organization, usability, and Google Ad Grants compatibility. This is NOT a “make it prettier” project. This is a STRUCTURE / ORGANIZATION / CONVERSION project. Current issues identified Homepage is too long and tries to serve too many audiences at once Weak CTA (call-to-action) structure Missing dedicated landing pages for specific programs/audiences Weak keyword-to-page relevance for Google Ad Grants Poor page hierarchy for SEO Navigation/menu structure needs improvement Media/content organization needs improvement Backend content editing should become easier for non-technical users Project requirements WEBSITE STRUCTURE • Reorganize homepage flow • Improve navigation/menu hierarchy • Reduce homepage clutter • Create clearer audience pathways LANDING PAGES Need dedicated/focused landing pages for: • Seniors program • Volunteers • Donations • Amputees program • Cancer survivors • Youth/community program Pages should support: Google Ads relevance SEO targeting Better conversion flow SEO / TECHNICAL SEO Need someone who understands: • H1/H2/H3 hierarchy • SEO titles/meta descriptions • Internal linking structure • Keyword relevance • Image alt tags • Schema basics • Mobile optimization • Page speed optimization • Google indexing issues • Google Analytics + conversion tracking GOOGLE AD GRANTS COMPATIBILITY Current Google Ads are approved but barely serving. Need help improving: keyword-to-page relevance landing page structure conversion setup audience clarity CTA alignment MEDIA / CONTENT MANAGEMENT Need an EASY backend system for volunteers/staff to: • upload photos • upload videos • add captions/descriptions • organize galleries • update pages without coding knowledge IMPORTANT • WordPress experience required • Nonprofit experience preferred • Google Ad Grants experience strongly preferred • We are NOT looking for a generic redesign • We are NOT looking to rebuild from scratch unless truly necessary When replying, please include: examples of similar work whether you recommend restructuring vs rebuilding estimated timeline estimated budget range whether you have Google Ad Grants experience Thank you, Avi Win Founder, Cavikas https://cavikas.info