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Note: The job is a remote job and is open to candidates in USA. Kohl's is seeking a Senior Kohl's Media Network Analytics Analyst to focus on hands-on measurement, reporting, and performance analysis for their retail media network. The role involves collaborating with cross-functional teams to evaluate campaign effectiveness and provide actionable insights.
Responsibilities
Assist in developing and maintaining the analytics framework for evaluating media performance across channels (onsite, offsite digital, traditional media)
Produce recurring and ad hoc vendor performance reports and dashboards to support internal stakeholders and brand partners
Support campaign analysis efforts, including pre-, mid-, and post-campaign performance reporting and insights generation
Collaborate with cross-functional teams (Sales, Marketing, Engineering) to gather requirements and translate them into scalable reporting solutions
Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes tied to media effectiveness and ROI
Partner with the Manager to support advanced analytics initiatives, such as incrementality testing, attribution modeling, and media mix modeling
Compile and synthesize media, vendor, and category-level insights to inform strategic recommendations
Ensure data accuracy and integrity by working closely with Data Engineering and IT on data sources and pipelines
Contribute to the development of data-driven stories that demonstrate campaign success and drive advertiser renewals and upsell opportunities
Analyze customer behavior and media interaction data to support media planning and optimization
Additional tasks may be assigned
Skills
Bachelor's degree or equivalent experience
3–5 years of experience in marketing analytics, media measurement, or campaign reporting
Strong hands-on skills in SQL, Excel/Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
Knowledge of media measurement techniques such as attribution, incrementality, or lift studies
Company Overview
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. It was founded in 1988, and is headquartered in Menomonee Falls, Wisconsin, USA, with a workforce of 10001+ employees. Its website is
Company H1B Sponsorship
Kohl's has a track record of offering H1B sponsorships, with 10 in 2024, 26 in 2021, 21 in 2020. Please note that this does not guarantee sponsorship for this specific role.
